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10 Worst Brand Blunders of 2010
Brand blunder refers to the goof ups associated with the branding of a product, especially a new product in a new market. There could be many reasons for such slips. For example, the lack of...
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BPCL : Giant leap towards Green IT
Improper waste management at oil refineries can case serious damage to the environment. Besides, hazardous waste is difficult to transport and dispose. BPCL, one of India’s most prestigious oil...
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Seven Ways to Flunk a Job Interview
In this age of shrinking workforces and shuttering businesses, you’ve also got plenty of equally qualified company. And when was the last time you interviewed? Chances are, those skills could use a...
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Mobile Advertising : Case Studies
Mobile advertising is a form of advertising thriugh mobile (wireless) phones or other mobile devices. It is basically a subset of mobile marketing. Some see mobile advertising as closely related to...
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IIM: A Brand Too Strong To Be Diluted
Read this recent interview by IIM Kozikode’s director Debashis Chatterjee the youngest director among all the IIMs who took charge of IIM Kozhikode (as director) about a year back. A lot has changed...
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General Electric and Real Time
GE is squeezing time from the way it makes, buys and sells everything from plastic to jet engines. The cost savings are real. But going to real time will also trigger job losses and tougher management....
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Famous failures of complex engineering systems
There were a lot of famous failures of engineering systems: Titanic, Tacoma narrows bridge collapse, Subsynchronous resonance in power systems, Telephone and power system outages, Estonia Ferry...
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Is Someone Stealing Your Ideas? Let Them
Worrying about who gets credit for which ideas will prevent you from having a fulfilling work life. You will never create a solid career for yourself by worrying about who is stealing your ideas....
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Internet Marketing : A Business Essential
The internet has opened a whole New World of opportunities for even the smallest home-bases business. With the success of Online Biggies such as Amazon, eBay etc. the potential of earning through the...
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Managing The Maverick Employee
Workplace is often said to full of professional challenges but it the situation becomes even tougher when we encounter an independent minded person. These personalities seem to march to his own drum,...
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